Unveiling the Marvels of Custom Furniture: Elevate Your Home, Your Way"

Okay, one thing more I want to know is what is the right strategy to become famous not only in the city, state, or all over India. So, what is the keyword right strategy and location-based keyword or anything? What do you think?

Ah! Now we’re talking big-picture SEO and brand growth strategy, not just page-level tweaks. Let’s break it carefully and clearly because this is where most businesses get confused.

1️⃣ Understand the Goal

You want to become well-known nationally, not just locally. That affects your keyword strategy, content planning, and branding.

Key points:

• Local SEO → helps you rank in city/state searches

• National SEO → helps you rank for product + category keywords across India

Think of it like a pyramid:

Top of pyramid → National visibility (broad keywords)

Middle → State-level visibility

Bottom → City-level visibility (local SEO)

2️⃣ Keyword Strategy for National Recognition

a) Primary Keywords

• Product-focused and broad

• Example: “Teakwood Sofa”, “Wooden Dining Table”, “Modular Wooden Bed”

• These are national-level keywords anyone in India can search

b) Secondary Keywords / Long-Tail

• Include use-case or style:

• “Luxury teakwood sofa for living room”

• “Handcrafted sheesham wooden bed”

• These help you rank for specific search intent, not just general product names

c) Location-Based Keywords

• Use strategically

• For national growth, don’t overdo city/state keywords on every page

• Local keywords are important for:

• Google Maps & local searches

• Building trust with nearby customers

• Example: Mention “Dehradun-based manufacturer” once in About Us or contact pages, not everywhere

3️⃣ Content Strategy for National Growth

1. Category Pages → National Focus

• Keep product + feature focus

• Example: “Teakwood Sofas – Durable, Handcrafted, Modern Living Room Furniture”

• Avoid repeating local cities everywhere

2. Blog / Resource Pages → Long-Tail + National Keywords

• Example posts:

• “How to Choose the Perfect Wooden Dining Table for Your Home”

• “Top Trends in Solid Wood Furniture Across India”

• These help brand authority nationally

3. Product Pages → National + Local Blend

• Product descriptions: keyword-rich, highlight material, design, and customisation

• Optional local mention: “Manufactured in Dehradun, shipped across India”

4️⃣ Other Important Strategies

a) Backlinks / PR

• Collaborate with furniture blogs, interior websites, lifestyle portals

• Guest posts or mentions from national sites → Google sees your site as authoritative

b) Social Media / Marketplace Presence

• Instagram, Pinterest, and YouTube → showcase designs

• National visibility comes from visual appeal and shares, not just SEO

c) Structured Data & Rich Snippets